The Fat Quarter Shop is excited to welcome Dena Designs to the Jolly Jabber. Dena’s latest fabric collection is London from Free Spirit Fabrics.
Q: What was the first seed that grew into the London collection?
A:Before I started painting, I was inspired by the idea of a chic London apartment (or in their terms, a London flat). I wanted patterns with lots of black, white, and pink. Once the patterns were all painted, I added other colorways so the collection could be more versatile and mix-and-match, which is my favorite way to arrange things.
Q: If your collection had a soundtrack what would be on the list?
A:Even though the collection was inspired by my idea of London, as well as my stash of vintage fabrics, I think if it had a soundtrack the songs would be French, like Édith Piaf.
Q: What single print/SKU in the collection is your favorite?
A:Of all the patterns, my favorite print would have to be the pink watercolor roses – Manchester in pink. But that’s because pink watercolor roses are always my favorite.
Q:What is your favorite project you have made using this collection?
A:I really love this little cosmetic bag that we made using two London prints because of the way it combines the loose floral with the bold geometric.
Q:What is your favorite part of working in the fabric industry?
A:Working in the fabric industry is great. My favorite part is getting the first set of samples, just about ½ yard of each print, because we can start making all kinds of fun things.
Q:Can you give us a sneak-peek of your next fabric collection?
A:My next collection with Free Spirit is called Sunshine, and it will be printed on linen. I don’t have any large samples yet, but I have some small swatches to show.
Q:What is your absolute favorite thing in your house?
A:When I design collections, I paint patterns that I want in my home. I surround myself with many colors, patterns, and textures. But at the moment, my absolute favorite thing in my house is a plain white blanket from Pottery Barn. It’s so soft!
Another favorite item, which was a project just to acquire, is a painting from the Sausalito Flea Market 20 years ago. I had imagined this painting in my dreams for years. Suddenly I saw it in real life at the flea market! It was almost exactly what I had envisioned. When I ran down the aisle to pick it up, another potential buyer got to it before I did. After an agonizing half hour of lurking behind a row of bicycles while this man contemplated buying it, he finally decided not to and put it down. It’s been mine ever since!
Q:Where do you do your best thinking? Can we see a photo of your studio?
A:I do all of my thinking and planning at my drafting table. A couple of years ago, my husband Danny surprised me for my birthday by reupholstering my work chair in velvet, with an animal print trim.
Q:What is your favorite snack food?
A:At the moment, my favorite snack food is Trader Joe’s Kettle Corn. It’s the perfect thing to much on because it’s sweet and salty at the same time.
Ooh, that's pretty!
love the London design ~ I'm going to have to get some!
I love Dena's Designs 🙂
I love that kettle corn, too!
And the fabrics shown here are really delicious as well.
I will be watchi g for "Sunshine". Great job Dena!