Designer Tidbits: Aneela Hoey - The Jolly Jabber Quilting Blog

Designer Tidbits: Aneela Hoey

The Fat Quarter Shop is excited to welcome Aneela Hoey to the Jolly Jabber. Aneela’s latest fabric collection is Little Apples from Moda Fabrics.

Q: What was the first seed that grew into the Little Apples collection?
A:Little Apples was inspired by my two little girls, their hobbies, habits and memories I have of them growing up. These three pictures show some of those inspirations – The first shows my youngest daughter who has an obsession with plaiting (braiding) her hair and anything else plait-able in sight! The middle pic shows my little one again as a baby wearing a beautiful red velvet coat I got her (there is always a girl wearing a red coat/dress/cape in my designs!). The third pic shows my eldest daughter on her eighth birthday busy with her favorite presant that year – a hoop from her auntie. All these memories and others were idea’s that were worked into this collection.

Q: If your collection had a soundtrack what would be on the list?
1. Alright by Supergrass
2. Pack-up by Eliza Dolittle

Q: What single print/SKU in the collection is your favorite (can only pick one!)?
A:The ‘Tortoises” (turtles) print – I really enjoyed designing this one, with tortoises hiding in the grass or talking to snails and even a little family of them walking in line. The print has a nice small scale for a conversational and lots of fine line quality. I’m planning on making a few things for my daughters as well as items for the kitchen from this design as it makes me smile (and that might get me spending more time in the kitchen!).

Q:What is your favorite project you have made using this collection?

Q:What is your favorite part of working in the fabric industry?
A:Getting to see my designs turned into yummy fabric (it’s like magic!) and also seeing all the lovely things people make from the line, some of which you can see in my Flickr group

Q:Can you give us a sneak-peak of your next fabric collection?
A:I would but I’m still waiting to see it myself!

Q:What is your absolute favorite thing in your house?
A:I tried to think of something interesting but I have to be honest! Other than my family it would have to be my fabric collection

Q:Which project stands out in your memory as your all-time favorite?
A: My Pickledish quilt (actually it’s a double wedding ring, I have no idea why I called it a PD). I made it using Sherbet Pips as well as lots of my other favorite fabrics. I also hosted a quilt along whilst I made mine and you can find out how to make your own here.

Q:Where do you do your best thinking? Can we see a photo of your studio?
A:I probably do my best thinking while sketching out idea’s and also when just doing the everyday things like washing the dishes or walking up to school to get my daughters.

Q:What is your favorite snack food? Can we see a photo of your fridge or pantry?
A:Probably some fancy french style pastries, something like a tart with a creamy filling and strawberries and cream on the top.

Q:What is your one guilty pleasure in life?
A: I was struggling with this one so I asked my eldest daughter, who said immediately ‘Too much fabric!!!!”


  1. I just love love love all of your fabric collections. You are so talented! Every line you create reminds me so much of my four year old granddaughter. Keep up the wonderful and beautiful work you do. My fridge looked like yours for about 2 days last week, when we had to replace everything due to no electricity for one week from Hurricane Irene. Unfortunately, the uncluttered look didn't last long.